Whether you lead your own firm or someone elses, youre
required to make the right decisions, and then to make them
right. Heres our brief take on what it takes.
What are the right
decisions?
Unless you're a solopreneur, you can't (and you shouldn't )
make all decisions yourself. Success requires that you
recognize and accommodate the following:
The notion of the well-rounded executive is a myth. You
need to complement your personal strengths with people who
have those that you don't.
If you have people around who are better qualified than
you are in specific areas which you ought to their
potential contribution will only be realized if you empower
them to do what you are paying them to do. That includes their
decision-making authority. So if you are not, it's either
because you are personally uncomfortable, insecure or they are
not personally competent. Any of these conditions will accrue
to your detriment or demise at some point.
Four of your priorities have to be:
understanding the full complement of strengths required
for your organization to be successful,
hiring for those strengths without compromising or
rationalizing,
configuring those strengths so that the whole is greater
than the sum of the parts, and
yielding to the expertise of others when appropriate.
What does it mean to make decisions
right?
Making decisions right means that your decisions must
answer some basic questions:
What are the "conditions of satisfaction" that the
decision has to meet? What are the minimum goals that the
decision must satisfy? What is the absolute minimum required
to solve the problem or deal effectively with the issue at
hand?
What is the absolute right answer? You'll never solve a
problem or deal with an issue perfectly, but you have to start
somewhere. If you know you're going to have to compromise, you
are better off starting from the optimum point and making your
compromises from there.
You are called an executive for a reason. Do your
decisions culminate in the development of clear road maps for
execution?
Do you develop feedback systems to help ensure that, on a
regular basis, decisions get tested against actual events? You
must, periodically and regularly, assure that decisions you
made are still sound and that the events or conditions that
ensue do not make your decisions obsolete prematurely. You
have to be able to adjust along the way.
A few conditions can get you into trouble when making
decisions if their importance is neglected:
All decisions create unintended consequences. You might
solve one problem and create three more. It's far better to
anticipate and develop a contingency plan than to get
surprised because you didn't confront "somewhat foreseeable"
events and outcomes, in advance.
"Cause and effect" are almost always remote. When you
make a decision today that will be implemented beginning
tomorrow, extending through 12/31/06, when will the intended
outcome(s) occur? If, for example, you decide to increase
prices, when (and how) will the incremental impact of that hit
your income statement?
You make decisions to fill the gap between "what is" and
"what you want." Something, presumably, will be different
after the decision is implemented. Your decisions should, as a
first recourse, exploit strength. Only strength produces
results. Weakness produces nothing but headaches. You can't
eliminate all personal and organizational weaknesses, but you
can "starve" them.
Last but not least, a few additional considerations:
Easy decisions don't exist. If the answer is obvious in
advance, either a deeper inquiry is necessary or a decision
isn't required in the first place.
People who must execute the decision must have their
hearts in it. This is a real sticking point one with which
both large corporate executives and business owners have a
hard time. If the people who must execute dont understand
(context as well as content) or dont support your decisions,
you wont get vigor; without vigor, youre cooked.
Here at Value Connection, we specialize in helping business
chiefs make effective decisions using a process we call The
Brutal Truth. Call or e-mail us to inquire about our
Anchor Program, a continuous development program to support
the business and personal success of entrepreneurs and
business owners. Click
here to learn more.