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Focus, Discipline and Momentum for Business Owners &
Executives
www.value-connection.com |
In today's issue
>> A Few Opening Thoughts From
Mark
>> Time to Get Growing
>> Interview for Personal
Qualities as Well as Knowledge and Skills
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A Few
Opening Thoughts From Mark |
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Not
to sound frantic but 1/12th or about 8% of the year has now
passed us by. Time certainly flies — and all the more reason
to plan well and take action on your important goals and
objectives. I hope that somewhere in your goals you have
included “growth” for both you and your business. My article
this month addresses growth from a simple (but not easy)
perspective, and Rand presents some very useful tips and a
couple great questions to consider if you’ll be doing any
hiring this year.
Have
a terrific February!
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Time
to get Growing by Mark Akerley |
I recently met with a group of successful business owners
in a mastermind session where we discussed the topic of "how
to keep you and your business growing." There were no
wallflowers in this group so the ideas and best practices came
fast and furiously — and with some special emphasis that I’ll
not repeat here. However, the clear message behind all these
simple steps was: "If you think you know it all, you're wrong.
So get off your duff and attend to your growth and
development; no one else will." Here then is a summary of
those ideas and tactics based on many years of successful
experience.
Get out of your office. Offices breed office work.
They're places where you can attend to lots of minutia but not
create a lot of value. Sam Walton, the late founder and
charismatic leader of Wal-Mart, set the standard in this
regard. In more than 30 years of running Wal-Mart he never
spent more than three days a month in his office in
Bentonville. The rest of his time, some 20 days per month, was
spent visiting stores, vendors and suppliers and talking to
employees and customers. Because of this he was always in a
learning mode. So, whether your office is in your home or in
the corner of the top floor of your building, get out of it.
Visit customers, have coffee with colleagues, attend local
conferences, conduct library research, teach a class for your
associates, host a business briefing at your local community
college, do pro bono work, etc., but get out of the office.
You'll not only add more value to your business growth
efforts, you'll also learn a lot.
Read. It's a proven fact that reading exercises the
brain and helps keep it healthy. And yes, it's difficult for
an engaged business owner to find time to read. However,
Inc. Magazine, in their profiles of highly successful
entrepreneurs, indicated that reading helped business owners
run their companies successfully, giving them both broad
perspective on business and many ideas to try in their own
companies. So if you'd like to stay sharp and learn new
perspectives about you and your business, read. There are too
many good business books to recommend here, but perusing the
New York Times business best seller list is a great
place to start. For business periodicals, I recommend
Fortune, Fast Company, Inc, The
Wall Street Journal, Entrepreneur, Business Week. Each of
them also has an online version (they’re really great) and
most of those are free! Now I'm not suggesting you stop
reading Sports Illustrated or O, the Oprah
Magazine. If those provide needed entertainment and
relaxation for you by all means keep reading them. What I am
suggesting though is that there is an abundance of timely and
useful business information available to anyone at any time.
Sort through it efficiently, take the best and leave the rest,
and then apply it to growing your business.
Invest in your personal growth. The very best
investment you can make in your company is an investment in
yourself. Opportunities abound for workshops, college classes,
online courses, business coaching, degree and certificate
programs, personal and professional development programs, etc.
Be selective and do your homework before signing up for such
programs, but do engage. A $10,000 investment in your personal
development can easily mushroom into a ten times ROI.
Build and add to your team. Whether a solo-preneur
or the president of a large company, you must have a team of
qualified advisors and associates to accomplish what needs to
get done. If you want to improve and grow your business, you
must improve and grow your team. Start by listing the major
functions of your business, e.g., marketing, finance, HR,
operations, customer service, etc, and then determine if the
person leading that function (it may be you!) is able to take
your company to the next level. Be brutally honest here: Does
that person (again, this may be you) really have the skill,
ability and, here's a big one, time to get it done? If
not, it's time to face up to the brutal truth and add to or
change your team.
Be creative; get going. Use a few of these tips and keep
growing!
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Interview for Personal Qualities as Well as Knowledge
and Skills by Rand Golletz |
Most executives' hiring skills are sorely lacking. A couple
of years ago, I consulted with a medium- sized company’s Board
of Directors to sharpen their ability to recruit and select
senior executives from the outside after a couple of bad
hiring decisions had nearly buried the company. As a first
step, I completed a post-mortem of a couple of catastrophic
hiring decisions with the chairman and executive committee.
Both revealing and disturbing, these experiences can also be
instructive for you.
First, in neither case did they develop a list of the
specific strategic hurdles facing the company and the special
challenges they posed for executive hires. This point is
critical: "Generic" management or leadership challenges do not
exist. Nor do generic leaders. Organizations, like products,
have life-cycles. A company facing a growth challenge in a
hyper-competitive market has leadership priorities and, by
extension, recruiting challenges that are different than those
facing a company, department or division confronting bloated
expenses.
Second, when looking for executives, this Board of
Directors never searched for the attributes of personality and
character that would comport with the company's unique
challenges and profile. A candidate is more than the
linear progression of job experiences detailed on her résumé.
She is also more than a bundle of knowledge, capabilities and
skills. Two questions you need to answer when hiring senior
executives:
• To what degree are courage, focus, discipline,
resourcefulness, resilience, perseverence, persistence,
endurance, physical fitness, self-knowledge and
self-regulation important?
• How do you uncover the presence or absence of those
attributes in the recruiting and selection process?
If you haven't answered these questions, you need to.
Third, this Board of Directors was ill-equipped to conduct
senior executive interviews. Each interview was an awkward
dance resulting in only the following two outcomes:
• They knew if they liked each candidate, at least
superficially, and
• They got clarity on the elements detailed on each
candidate's résumé.
Behavioral interviewing is now the accepted gold
standard in interviewing. Here's how to do it: Start every
probe with the following phrase: "Tell me about a time that
you …"
I tell my clients that the best place to start, after
getting through the niceties, small talk and courtesies, is
with the following request: "Tell me about time that you
failed." You will learn more about an executive from her
response to that request and the follow-ups that ensue than
any other question you ask; I guarantee it.
Executive selection is too important to consider it a
"nice-to-do" process. By dedicating the resources necessary to
do a great job, you'll avoid pain and additional cost down the
road.
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About Value
Connection |
| At Value Connection, our mission is
to enable business chiefs to create and execute a meaningful
value proposition for business and personal growth. We do that
by developing and delivering high quality, results-oriented
business and personal development processes and tools. To
access information on our Anchor Program for business owners,
click
here.
Rand Golletz and Mark Akerley each have more than 20
years of experience leading and consulting with companies of
all sizes and types. Their resumes include the titles of CEO,
Chief Marketing Officer (Fortune 100 company) and consultant
to the senior executives and boards of many companies in a
variety of industries. They've each crafted and executed
strategies resulting in millions of dollars of increased
revenue and profitability.
Additionally, Rand is managing partner of Rand Golletz
& Associates, an executive coaching and consulting firm (www.randgolletz.com).
Mark is the managing partner of Sigma Resource Group, a strategy and business
development firm (www.sigmanow.com).
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